Internet Marketing Robot
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Internet Marketing Robot |
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...easy-to-use, intelligent, internet robot that builds a link directory and creates link trades for you! |
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Try this: Go to AltaVista and type into the search box link:YourSite.com (Leave off the www). This will list the reciprocal links to your web site. Try link:magicmushroomlamps.com and you get 730 links to it. Think about this now: The robots say to themselves, "Here is a site that must be popular or why would so many websites SIMILAR to it have it's link on their pages?" Remember that only SIMILAR sites with SIMILAR THEMES would probably have a link to your site. They give more importance to this than you submitting your link to them. Wouldn't you?
Go to heavily trafficked sites matching your web site's Themes and use AltaVista to find out how many reciprocal links they have. This will prove to you I am right.
Search engines are nothing more than links to your site. The problem is, you are constantly having to fight for your positioning in the search query listings. Forget about that. Leave the fighting to people who are able to spend 24 hours a day trying to trick everybody. Quit trying to compete with the large organizations pouring millions into their marketing. Completely forget about your Search Engine positioning and go after the reciprocal links. The Search Engines will then believe you are a heavily visited site because you will be. You will now be getting the traffic you so richly deserve.
Search engine visitors to your site, are often-times not qualified visitors. Too many visitors pop into your home page for 2 seconds and then leave. You know how it is. We all do it when we are using the search engines. Either it wasn't the information we were looking for, or they had this huge graphic on this stupid portal page, which just took forever to load. These visitors shouldn't even count, but they get counted as 12-18 hits in your server logs. Hits are requests to the server. One page request can incur a lot of hits: requests to the page itself plus the graphics, each count as a hit.
Reciprocal links bring in qualified visitors. These are visitors who were already on a web site which had matching Themes to yours. They already have a good idea of what type of site you are. They will come into your site and actually stay awhile. These visitors should count as double credit, they are so good.
I know which type of visitor I would rather have.
How do you get people to WANT to put your link on their web sites? Why would a similar site put a link to your site on theirs? Simple, you have similar Themes. You are similar, but not competition. Let's take Crown Jewels, one of our test sites, as an example: They are a jewelry site trying to sell jewelry. Other jewelry sites wouldn't put a link on their site, so what did they do? They made Crown Jewels a site with different Themes like New Age, Healing Stones, Renaissance, Jewelry Supplies, Beauty, etc. Check out their Zeus generated Link Directory. Notice the vast number of non-competitive Themes. Their Link Directory is built automatically for them with a single click. They have a Link Directory that gets a lot of visitors.
A lot of traffic is generated from DIFFERENT Themes, using other sites' resources. One good link is as good a traffic builder as an AltaVista, Excite or Yahoo and you can have hundreds of links. Having this link on a heavily visited site gives you BETTER odds of someone clicking on it than being number 10,879 on a search engine listing. You are now using THEIR content, marketing skills, money and resources to promote your site. Pretty good, huh?
You must design your site around the fact that users are able to come and go as they please. The structure of your web site must be cohesive enough to hold your visitor's attention and lead them on a controlled path through your website.
Most web sites are organized hierarchically, with the home page as the start page, providing text links to the next level, which in turn provides links to the next and so on. Before search engines, it was reasonable to assume that people would start with the home page and then follow through this hierarchy. This made it easy for a user who arrived at your home page to navigate smoothly around the Web site.
But now, every indexed page is equally likely to be found. Users are able to bypass your home page and arrive directly at any of the pages deep inside your website.
This allows you multiple pages to be found or submitted for each search engine, each with its own structure and keywords.
That's an important secret. The more proper pages the robots find or you have submitted, the more people will flood into your website.
Get rid of Frames. You have no choice. Frames do not work. Robots can't find your pages. Everything you have done, as far as content, is wasted. Making a few portals is worthless. You will look like only a 3 or 7 page website. You will not be able to compete with web sites containing 100 pages or more.
Navigation within your site
The fact that visitors arrive on different pages, within your website, adds to the problem of navigating through your site. This problem is easily solved. Let's us look at our first example.
Exercise:
Try this navigation and notice that it doesn't matter on which page a person arrives, they will still be able to find their way through the Crown Jewels web site easily.
Navigation is made simple with a navigational bar at the top and BOTTOM of all pages.
Notice that the main areas of the Crown Jewels web site each begin with a properly constructed page that lends itself to web site marketing. Every page under these subsidiary areas also lends itself to proper web site marketing.
If there is one thing I have learned about robots, it is that there is absolutely no pattern to them. Most robots are stupid and wander randomly. For example, 50% of robot hits to my sites, ask for the robots.txt page and then go away never asking for anything else. Then they come back a week later, ask for the same thing and then go away, again. This happens over and over again for months. I have never figured it out. What are they doing? If they wanted to see if the website was really a web site, they could just Ping it. This would be much faster and much more efficient. They seldom visit another page and if they do, they ask for one other page every visit or so. Some come in and issue rapid-fire requests for every page in the website. How rude! You have to quit worrying so much about robots. It takes 6 months before they request enough pages to do you any good. I really quit thinking about them a long time ago. Build a lot of pages correctly and, if you have reciprocal links to them, the robots will find them someday.
This is a link to a rather crude robot watcher we wrote for the Crown Jewels web site. It was never intended to be seen by anyone else, so please forgive the lack of sophistication. If you would like, you can observe it over a period of a week or so. The log resets itself on Sunday night. You may or may not notice the requests for robots.txt only. Why are they there? If you ever do figure it out, please let me know. Building a lot of pages that the robots can find will help you more than anything. (And of course reciprocal links.)
There is one very important lesson to be learned from this crazy robot behavior. You need to make the navigation in your web site so easy that a visitor can find any page within 2 clicks of your home page. One way of doing this is installing hidden DotLinks in your web site, such as the one hidden in the period at the end of this sentence. When you do this, robots can find your pages faster and more easily.
Consider the very nature of the Web. It's like a huge three-dimensional spider web, taken to the Nth degree. From any point, through hyperlinks, you can immediately be whisked to any other point, quickly and efficiently. That's the Macrocosm.
Your web site, the Microcosm, needs to be the same. In a click or two, a robot should be able to go from any page in your web site to any other. Any hard to find, hidden areas must be quickly and easily accessible. Any pages hidden and available only thru CGI scripts should be available thru the robots. This will give you content that has been hidden. For example notice the 6 DotLinks in the classifieds page of toolady.com. They are located approximately 3/4 of the way down the page. To users of the site, they are only available through the CGI script serving the individual classified pages. To the robots they are accessible through the DotLinks.
Well, this is going to make a lot of enemies out of the people who make a living from selling automatic submission programs.
In my own humble, meager experience, I have found only one good way for you to submit your site: The easy way, by hand. "But," you say to yourself, "this idiot doesn't know about the automatic submit programs". Been there, done that.
After spending months submitting and re-submitting with these time wasters, I found that the majority of the major search engines didn't even have most of my pages listed. I had spent dozens of hours carefully constructing each page, only to have them mishandled by these programs.
This is the report that told me that the submission program was not submitting all of my pages properly. If I had been doing what I do now, I would not have wasted months. Look at my Keywords Report. Can you tell which search engines were not submitted correctly, even though the Submit Program told me that they were? The answer is Lycos, AltaVista, and Hotbot...three of the best.
But wait, there's more. Like a fool, I bit again and they scarfed my money right up. 99 BUCKS (Pro Version). I ended up doing it by hand anyway and still do it by hand now.
Do it by hand! It will only take you a few seconds to submit to the search engines with the Web Site Marketing Chart, but it takes a LONG time to set up these trouble-free (haha) submit programs.
Once you've done it, why do you need to do it again? The search engines don't forget. That's insane. If you had a hundred Reciprocal Links out there, the search engine robots would find you, even if their hard disk had a forgetful day and forgot about your web site. Do it right the first time, then never have to worry about it again.
I watched my Keywords Report (it tells me which search engine and keywords my visitors come from) and out of maybe 3,500 automatic submissions, I got a half dozen visitors, BUT I DID GET 676 PIECES OF EMAIL. These emails told me that they would do all the marketing work for $19.95, my web site sucked, they could do it better, and how they made $1,000,000 selling a car book. Someone else came along trying to sell me the guy who made the million bucks. Sure filled up my trash box that month.
500 Submissions! Hah!
The promised 500 automatic submissions resulted in 50 sites you couldn't submit to because they didn't fit your theme, unless you were selling pornographic material. Another 150 were not successful submissions. Out of the others submitted, no one goes to these link sites anyway (except for the submit programs), and if they do, you've already rotated off the link page, by the time you can find it.
To make matters worse, these things can screw you up with the good search engines. That's right: SCREW YOU UP WITH THE GOOD SEARCH ENGINES. Resubmitting to Yahoo repeatedly is stupid, especially since you want to wait a few months before you submit to this one anyway. Wait until you know what you are doing. I'll tell you when you're ready to submit to Yahoo. The other search engines you don't have to update at all, except for routine maintenance.
DO NOT WASTE YOUR MONEY!
Re-submitting monthly to the search engines
No matter what anyone tells you, there is no need to resubmit your web site to the search engines on a monthly basis once you have a few links pointing to you. Been there and done that. They don't forget. Their job is to find new and exciting web sites. Once they do, why would they forget them? These are very sophisticated software machines. Some of them even know the activity of new pages and edits. When they detect these they will come back more often. If I was writing the search engine robots, I would probably punish the people wasting my internet bandwidth by resubmitting constantly. The trick with robots is to add content to your site and give them a way to see this activity. Make your site grow, not stagnate. The robots will reward you with visitors. If you and I can think of a way to trick these machines, be assured that they will think of a way to overcome the trick.
DO NOT WASTE YOUR TIME!
Go to each of the 7 major search engines and submit to them by hand. Now you know it was done correctly. This will save you time two ways. It's faster than setting up an automatic submit program and you don't find out two months from now that the search engine never listed it. Use the Web Site Marketing chart (More on this later). Don't worry about the small search engines. THEY WILL FIND YOU quickly if you have reciprocal links.
Of the major search engines, you will only want to work with the seven that will give you 95% of your traffic. Of those seven, four will give you 80 - 90%. Those four are Google, Yahoo, AltaVista and Excite. Don't waste time with the other 5%. Spend your time getting reciprocal links. If you have a lot of links to your site out on the net, ALL of the robots will find you quickly and re-visit you every few days or weeks. This is the best kept secret on the web.
Google is a top choice for web searchers. It offers the largest collection of web pages of any crawler-based search engine. Google makes heavy use of link analysis as a primary way to rank these pages.
Yahoo is the oldest search engine and it is monitored by HUMANS. Yahoo is not really a search engine, but a search directory similar to the Link Directory Zeus automatically creates for you. You go there and find human approved web sites. Very important concept. Not robot approved but human approved.
AltaVista is the oldest 'Page Oriented' search engine. Type in the keywords and presto, you have 3 million PAGES at your disposal, more than you can ever use...not web sites, but pages.
Excite is important because it is the search engine of AOL...millions of users, many of them new.
Webtrends for Windows, RefLog (Free, also my favorite) for UNIX or other web analyzers will tell you when the robots visit.
If you really have to auto submit to a few search engines, at least do it for FREE, AFTER doing the majors by hand, go to one of these sites.
WebSite Garage. They will submit you to 30 or so and they will also do a nice FREE analysis of your site.
SelfPromotion.com They will submit your web site to over a 100.
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