order to get a good placement in the SEs, having an optimized website isnt
enough. You need links from other sites reciprocal links and preferably from
sites with a similar theme to yours. What you need to do is to sit down with a good SE,
type in the most important keywords that describe your site, find the most compatible
sites from the lists you get, at the same time gathering contact-information, and send
them each a
mail requesting a link back
not a fun job. Naturally, since I am writing about this
here, there is a smarter way:
Zeus the Reciprocal Link Generator!
Let me briefly explain how it works:
Find one site that would be excellent for you to exchange links with, with a similar theme
2. Type in the URL in Zeus (I started with www.mensa.org for my own www.smartsoftware.org
site) and start it. Zeus zips through the website, gathering information.
3. Rank each of the words it has found (in
meta-tags and body-text) as they pertain to your site. Very good hits should be ranked
Unique all the way down to Ignore.
4. Once you have rated 100 words, you can
set Zeus free. It will trawl all the links it has found on the original site, and keeps on
with this process.
5. You will soon have a collection of
themesites. Your job then is simply to categorize them (I used three categories: Mensa,
general intelligence and gifted) and to remove those that dont fit. You also need to
select the appropriate email-address to use conveniently enough, Zeus lets you
browse your themesites from within the program, so there is no need to skip from one
program to another.
6. Now, all you need to do is personalize
the emails you want to send to the different webmasters and site
owners, and Zeus mails
7. Zeus also sets up your own link
and lets you remove those who dont give you a link
Using this technique you can easily find a few hundred sites to exchange links with. Great
traffic, and Zeus makes it all easy. Read more about Zeus at
http://www.cyber-robotics.com/, where you can also download a demo
version. The difference
between the demo and the paid version is that you have to upload a collection of
theme-sites within 14 days with the demo version and that the paid version lets you
tweak the features more. However, the full version, which retails at $195, will soon be
paid off in more traffic.